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The Benefits of Massage Therapy

Thursday July 3, 2008

The words snowboarding and spa probably brings up images of booze-fueled adventures in a hot tub. Although not entirely inaccurate, hot times in hot water isn't what's on my mind today. Rather, I'm thinking about health spas. My girlfriend and I recently spent a free night (free being the only way this snowboarder is going to be seen in a fluffy robe and slippers) at a local spa courtesy of some very generous friends, and being my first spa experience, I found it both worthwhile as well as fascinating.

After a few moments, the massage therapist asked, "What exactly do you do? You're not a professional athlete or something, are you?" All flattery aside, the question didn't surprise me. I just finished a winter season that saw me ski and snowboard over 130 days, so of course I'm in shape. When I asked how she could tell, she replied, "Your muscles are a roadmap of athletic injury and abuse!" It wasn't all bad news. She also pointed out that my shoulder and back muscles were "almost throwing [her] off," which she said was due to the level of tone and development. She remarked that was good, but only if the corresponding abdominal muscles were equally as strong. That's the gist behind the concept of core strength, a concept which has been touted for years as a way to prevent sports injuries.

The benefits of massage therapy have yet to be decisively proven with scientific evidence, but that's not to say the practice isn't beneficial. A large number of athletes, both professional and recreational, tout the benefits of massage. You can't swing a cat without hitting a spa at most resorts, and it really is relaxing. Not to mention (pay attention, gentlemen) it'll win you major brownie points with the girlfriend or significant other...and that may be the most worthwhile benefit of them all!

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Vermont Breaks Record

Tuesday July 1, 2008
Ski Vermont.com

According to a press release issued by SkiVermont.com, Vermont ski areas recorded 4,354,621 skier visits for the 2007-08 season, marking a 14% increase over the prior year’s tally, and was well ahead of the industry’s 10-year average. “The resounding theme of this year’s season was well-timed and record-setting snowfall that greeted skiers and riders with fresh powder for just about every weekend and holiday period,” remarked Parker Riehle, President of the Vermont Ski Areas Association.

Other factors including a weak start to the season for western resorts, higher airfares and fuel prices, as well as the national publicity garnered by the Today Show’s four-hour national broadcast from Sugarbush also contributed to the increase in visits by skiers and snowboarders to resorts in Vermont this past season.

With weather playing such a crucial role in the success of the winter-sports industry, it remains to be seen whether or not the record-setting numbers can be eclipsed during the 2008-2009 season. The marked increase in fuel prices as well as the faltering economy will certainly affect the industry in the coming months. The question is, how much? Are skiers and snowboarders more recession proof as a demographic than other recreational industries?

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